KEYNOTE SPEAKER

Marko Sarstedt

Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany)

 

Marko Sarstedt is Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Conjoint Professor to the Faculty of Business and Law at the University of Newcastle (Australia). He previously was an Assistant Professor of Quantitative Methods in Marketing and Management at the Ludwig-Maximilians-University Munich (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. Marko received the Emerald Citations of Excellence Award 2015 for the article “An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research,” published in Journal of the Academy of Marketing Science, Emerald Citations of Excellence Award 2015 for the article “Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective,” published in Journal of the Academy of Marketing Science and Taylor & Francis Citation Award for the article “PLS-SEM. Indeed a Silver Bullet,” published in Journal of Marketing Theory & Practice.

 

His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, International Journal of Research in Marketing, Long Range Planning, Journal of World Business, and Journal of Business Research. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle) and the forthcoming textbook “Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, Christian M. Ringle, and Siegfried P. Gudergan).

 

According to the Handelsblatt ranking, Marko is among the top three young academic marketing researchers in Germany. He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and measurement worldwide.

 

 

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